NIKE SPORTS
ADVERT DESIGN_______________
Brutalist Nike
_______________________________Poster Design.
//Project Objectives:
Create a visually striking and unconventional poster design that promotes one
Create a visually striking and unconventional poster design that promotes one
of Nike's shoe models with a distinct focus on Brutalist aesthetics, capturing
attention through bold, raw, and detailed design elements.
//Target Audience:
The poster should appeal to individuals aged 18-35, including athletes,
urban explorers, and those interested in edgy and unique design concepts.
//Design Direction:
Brutalist Aesthetics: The design should embrace Brutalist principles,
featuring raw, concrete-like textures, sharp angles, and minimalistic
color schemes. Think bold, stark, and unapologetically harsh.
//Detailed Focus:
Pay meticulous attention to the shoe's details. Showcase its unique features,
such as sole technology, materials used, and design elements, using close-up
shots or intricate line drawings.
//Typography:
Utilize heavy, sans-serif fonts with strong, angular lettering. Experiment with
typography placement, making it an integral part of the visual composition.
//Contrast and Depth:
Create depth and contrast in the design by juxtaposing rough textures with
clean lines and incorporating shadows and highlights to make the shoe pop.
//Nike Branding:
Ensure that the Nike logo and brand name are present but
seamlessly integrated into the overall Brutalist design.
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The design should be unconventional and provoke thought and discussion.
Experimentation and innovation within the Brutalist theme are encouraged.
The final design should resonate with Nike's brand values of performance,
Experimentation and innovation within the Brutalist theme are encouraged.
The final design should resonate with Nike's brand values of performance,
style, and innovation while adhering to the Brutalist design principles.
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